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Why video is King

Okay, okay… maybe I’m exaggerating a bit. 

Sorry, honestly, the title is a little bit of a clickbait. I think each type of content has its own complexity, power, and potential. So let’s scratch that:

Why video is king.

Why I think video is king.

Ahh… much better. With this out of the way, there are several reasons why video, as a type of content, is my personal favorite.

#1   it’s a mix of everything

First of all, this is the place where you have to make use of every discipline.

I believe a good director needs to understand so much – from writing, music, rhythm, to colors, photography, lighting, design, aesthetics, human psychology, the list goes on and on.

Pretty much the only thing missing is the smell and taste, and I can’t wait to see the day when we can incorporate those into a movie. Can you imagine the magic of being fully engulfed in a story? 

#2   it’s the epitome of storytelling

By being a mix of everything, video is literally as far as art has evolved, and there’s progress being made every single day, with videographers and film producers pushing the boundaries of the audio-visual to create the type of stories that really touch you to the core.

#3   video doesn’t tell you, it brings you there

I’ve never agreed with the argument that pretentious bookworms love repeating: books are better than movies because movies leave no space for imagination. I think this couldn’t be more wrong – videos allow you to immerse yourself into a different world. They allow you to picture yourself living as someone who is also part of the story. There’s a beautiful interaction between what the editor gives you and what you, as the audience, expect or wish will happen.

If video is king, how can I use that? you may ask. Well, that’s where we come in. Here at Papis & Mamis, we’re experts in using the power of video to tell your story in a way that will make people listen. Sounds like just what you’ve been looking for? Shoot us a message and let’s get this thing going.


How We Run a Fully Remote Creative Agency

Starting and managing a creative agency is bound to bring about a great deal of challenges – after all, it  means leading a team of 7 people who work remotely, in different parts of the world. In spite of this, the technology we have at our disposal has made our jobs considerably easier. Read on to find out more about how we run our business strictly online.

How do we put the work in teamwork?

Being spread out in various countries and having to manage different time zones might be one of our biggest challenges. Making it work starts with focusing on solutions right from the very beginning, by figuring out work intervals which are convenient for everybody. Further on, a communication program designed for businesses allows us to do just that – it is where we operate and store all relevant work-related information.

Another helpful tool is a team calendar, where everyone can be notified should the location of one of the members change. This means that we all know when to expect an answer from the other side of the world. Additionally, all of our meetings are scheduled in advance with a great deal of care. Everyone can plan their day around those so it is very easy and convenient for all those involved.

Right from the get-go we decided to have a weekly meeting with all the members of our team. It is essential that everyone is aware of what the others are doing and that everyone is up to date. Again, we do our best to stick to the same days and time slots so that there are no surprises for anyone.

If there was such a thing such as a key to success, it would be proper planning. We have team days once a year. It is an opportunity to return to our roots and work together to imagine and shape the future of the company. At least two full days of sessions and working on the goals of each department results in an elaborate plan for the coming year.

To ensure that we do not stray too far from our original plan, we hold ourselves accountable and we implement a system of monthly reviews, where we all go back to our plan and analyse our achievements and learn from our failures.

The key to running our business remotely

Emails, emails and more emails…

This is the primary way in which we communicate with our business partners. It is quite simple to keep track of everything, especially if one dedicates enough time to labeling and organizing their inbox. It is also very comforting to add an extra layer of safety and reliability.

We always go the extra mile to ensure that we use as little paper as possible. It should be of no surprise that handling paperwork can be inefficient and bring about all sorts of unpleasant surprises, not to mention the costs. 

For this very reason, we have contracted an electronic signature provider. It is simple, elegant, secure and, of course, paperless. Signing contracts and sending them has never been easier. To top it off, we have an automatic audit trail with a copy of the agreement that is generated and then stored by our provider and which is then sent to both parties.

You must already be familiar with the fact that our content-creation company is registered in Estonia, a country that has invested heavily in transitioning to the digital age. For the administrative and financial aspects of our company, we use a service provider that offers e-residents assistance whenever they wish to register the company, and also provide the legal requirements for doing so. Mainly, they offer a person of contact and a legal address. They also manage our accounting and are always prepared to answer our questions and concerns.

The purchase of various creative tools and materials, such as editing apps and copyrighted material is, of course, part of being a creative company. We use one of the best fintech companies (also started in Estonia a few years ago) to manage our banking needs.

As you can see, we are doing everything in our power to maximize our possibilities and to run our company in the smartest way possible. If you are looking for guidance or want to learn more about what we do, you can drop us a message on social media.


Our offer to impact driven businesses: CreateToImpact

We also create professional videos for free.

No, we are not crazy. 

Yes, every creator hates receiving a fantastic offer that will pay with great exposure

This time, however, the situation is a bit different, and we are pretty excited about it.

In a nutshell, if you are a non-profit organization that fights for a worthy cause, Papis & Mamis can help you out with a professional video, completely free of charge.

Why are we doing this?

We are a group of creatives that met thanks to a non-profit organization called AIESEC, that fights for peace and mutual understanding through intercultural exchanges, ran by young people for young people. After years of working together to produce high-quality content that can take this message further, we realized the tremendous power that storytelling has to reach people and create a massive impact. 

Eventually, the moment came for us to continue our development outside the organization (meaning: some of us were not that young anymore, haha), and although we left, we knew right away that we wanted to keep building on our immense passion for content creation; that’s how Papis & Mamis was born. 

We couldn’t deny the fact that making a positive change in the world is what brought us together, so we wanted to ensure that our company was not only profitable but that it also had a way to continue doing good in the world; that’s how #CreateToImpact was born. 

How does it work?

It’s all pretty straight-forward: You go to the #CreateToImpact page on our website and fill out the form. 

We will get in touch with you ASAP to discuss details, understand how your cause can benefit from a high-quality video, and decide if we can make this happen together.

If this is not for you, but you know an organization that could benefit from this, don’t hesitate to nominate them! Together we can drive impact with creative around the world.


the marketing shift of the 21st century

Marketing is communication. Remove the fancy terminology, peel back layers of complicated structures, and what you’re left with is a simple truth: being good at marketing means being good at talking to people in a way that will make them listen for as long as possible. 

Years ago, that might have meant memorable slogans and pushy sales-people. Later on, it was flashy characters and catchy tunes. Decade after decade, the way we approached audiences all over the globe adapted to accommodate new developments and trends.

And today, well, it all morphed into something else entirely.

See, the 21st century is where it gets complicated: few things have undergone such deep and unexpected changes as the way we communicate, regardless of scale or reason. From new technologies to different psychosocial tendencies, the way we experience the world is shifting under the influence of countless factors.

The implications are vast, but they all boil down to one conclusion: to remain effective in a new, digital, international, interconnected world, marketing too had to go through some changes. And change it did.

One only needs to try out a simple exercise to quickly understand what we’re talking about: take a moment to think of your favorite brands. Then, think about why you like them. 

Do this a couple of times and you will realize that, in spite of the fact that they most likely provide you with products or services that you use at varying frequencies, these are not the main reason behind your preference. Beyond practicality, it’s about the way your interaction makes you feel. About the story that starts unfolding in your mind, the one made up of all the tiny details you might have never noticed, be those colors or sounds or a particular choice of words. 

Simply put, in the 21st century, good marketing isn’t about your products, or your new deals, or your pretty packaging, but about the experiences you’re able to create around them. Your potential customer might have more money to spend, a higher chance of finding out about you, but their impulse to invest won’t come solely because you provide a solution to their problem. They will invest because you are able to design an experience they want to be part of.

This is where your content strategy comes in. A brand that pulls people in is one that tells a story and tells it well. Think of the pieces of content you publish as the building bricks of, well, you – coming together to craft an image your audience won’t be able to resist. 

It’s exactly because of this that we’re aiming to help you create better content – you know, the kind that really expands your reach and amplifies your impact. Whether you’re just getting started or looking to tweak your strategy, there’s a few things you should keep in mind – luckily, we’ve outlined them all below. 

1. don’t focus on yourself

In the words of Emmy-winning TV producer and brand strategist David Beebe, content marketing is much like a first date – if all you do is talk about yourself, your chances of scoring a second date are slim, to put it lightly. Pulling people in is all about proving yourself valuable, so try marketing your business in ways that highlight your expertise by touching upon your customers’ needs, rather than populating your channels with empty claims.

#remember: a smart content strategy will make your customer feel like it’s all about them and very little about you.

2. meet your customer where they are

Regardless of what you do, there’s going to some things that your potential customers deeply care about, and some others that they’re most certainly going to overlook. Your main job? You guessed it – figure out what the important stuff is and focus on that. When it comes to building a successful content strategy, your own preferences, intuition or assumptions about what the audience wants should matter much less than hard data, so make it a point to conduct thorough research about your customer base and use it to provide them with what they need, when they need it.

#remember: catering to everyone means catering to no-one in particular – be relevant for those who matter.

3. don’t try to be everywhere at once

Whether you’re just starting out or have already put some big milestones behind you, managing your resources as smartly and efficiently as possible should be a priority. A strong presence is less about exploiting every new trend or producing for every single channel, and more about maintaining a regular schedule that your audience can reliably count on. Rather than stretching yourself too thin, try focusing on your customers’ preferred platforms and maximizing every interaction.

#remember: remaining relevant means you should keep a finger on the pulse, but you should not forget to filter and prioritise.

4. make quality a non-negotiable

In an era of mass-production, with both companies and individuals spewing out content faster than it can be re-shared, you might be tempted to become lenient when it comes to your quality standards, as long as it increases your publishing capacity. Our advice? To put it simply – just don’t. While quantity does definitely not exclude quality, it can be hard, especially for growing ventures, to support a high content volume while providing the same value. Instead, focus on fewer pieces that are expertly crafted to suit your audience and maintain a consistent schedule.  

#remember: it might take multiple interactions to acquire a customer, but one mistake can turn them away for good.

5. play the long game

Rome wasn’t built in a day, and creating the type of brand experience that will pull people in definitely won’t be either. Make it a goal to constantly analyze your results and adapt based on the gathered insights, but don’t be discouraged if you don’t meet all your goals as soon as you share your first post – your performance is bound to change for the better as long as you remain consistent and focus on providing your audience with valuable content. 

#remember: building trust takes time, but it’s what will ultimately make the difference by guaranteeing you a loyal following.

Building a content strategy is no easy feat, but luckily, you don’t have to do it alone. At Papis&Mamis, we’re experts in telling the kind of stories that enable your customers to experience.

If you are looking for guidance or want to learn more about how we can support your content needs, you can drop us a message on social media or contact us here.