All-in-one Service at Twill
Harnessing the power of animation to make complex information easy to understand.
Twill was a startup within the Maersk Group designed to help small and medium-sized businesses ship their products globally without the need for intermediaries. P&M joined the initiative to create concise animation content, transforming a complex logistics process into an easily understandable video of less than a minute and a half. This approach allowed Twill to clearly communicate its value and simplify international shipping for its target audience.
The Process
The motion graphics explainer video was created through close and detailed collaboration with Twill representatives, ensuring we understood every aspect of their brand and communication objectives. By combining this insight with our creative expertise, we developed an informative yet simple video that serves as a central piece for understanding Twill’s all-in-one service.
The Impact
The campaign launched successfully, creating an opportunity for growth through targeted ads. As part of their market expansion goals, the campaign was also translated into two new languages, Spanish and Chinese.
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“I’m super happy to see the video go live. Great job everyone and a big thanks for all your work & help”
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Lorena Fullone
SEO, CRO & Content Manager at Twill by Maersk
Ángel Mendoza
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