Highlights 2023
Looking back on a year of accomplishments.
Each year, Electrolux Group commemorates its achievements, and 2023 was no exception. Despite challenges, it became a year of valuable lessons, hard work, and accomplishments worth celebrating within the Business Area Europe APMEA. In collaboration with P&M, they encapsulated this pivotal year—one that laid the groundwork for the organization’s future—in a three-and-a-half-minute summary.
The Process
The video production was the result of strong collaboration, with each highlight carefully verified at every step to ensure it was accurately represented in the final video. A blend of animation and Electrolux's CI created the perfect backdrop to showcase the key achievements of 2023.
The Impact
Acknowledging the year’s challenges, hard work, and achievements has proven to be a powerful engagement tool for Electrolux employees, making it one of the most viewed videos each year.
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“It’s fantastic - I don't know what we would do without Papis&Mamis. A BIG THANK YOU for this video and your work over the last month! I can confirm that all went well, and the 'highlight video' certainly added a special touch to the presentation. What's most important is that our CEO was happy, and she referred back to the video a few times in her presentation.”
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Dominika Drozdowicz-Karetko
Communications Specialist, Internal Events & Leadership Comms, BA Europe & APMEA
Ángel Mendoza
Sabino Hernandez
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