IFA Berlin 2024

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As part of our ongoing collaboration covering IFA for AEG and Electrolux, this year marked a significant milestone: AEG launched their brand new kitchen range at the event. With a team of five creatives, P&M took over Berlin to prepare for four intense days of coverage, producing a total of 13 pieces of content and helping Electrolux deliver a successful event for partners, employees, and customers.

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The Process

The preparation took several months and involved various alignment meetings that resulted in a team of five creatives dedicated to documenting and producing various pieces of content. This was accompanied by additional requests, making this IFA the most unpredictable and fast-paced delivery we’ve ever undertaken. During the event, we worked closely with the Electrolux communications team to document, interview, and support the highly anticipated launch of The New AEG Kitchen Range.

The Impact

IFA 2024 was undoubtedly the most successful IFA ever, attracting nearly 11,000 online viewers, and generating the biggest media buzz in Electrolux's IFA history. The collaboration with P&M provided the precise support Electrolux representatives needed for the event, ensuring that every request was met and making our partnership seamless.

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“A big thank you for what the P&M team delivered and the outstanding support during IFA. It’s been truly amazing and everyone is very happy with the results. Thank you very much to your whole team! Thank you for the trustful partnership. It’s great to know you have our back and that we can always be sure the outcome is of the highest quality.